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The landmark Akihabara Gigo 1 arcade—formerly Sega’s flagship site—is set to close at the end of August 2025. Originally opened in 1992 as High Tech Land Sega Shintoku, the iconic red building evolved through multiple rebrandings. Its closure marks another step in Akihabara’s shift from niche gaming and anime culture to mainstream tourism.
Acquired by Genda in 2022, the arcade business continued under the Genda Gigo name. Rising rental costs likely prompted the closure. However, Genda still operates three arcades in the area and plans to convert the site into a new amusement hub. Meanwhile, Sega will open a new flagship store in Shibuya PARCO on July 18.