Source :
Apple Intelligence :
• Loyalty Program Update: HeyMax announced major updates to its Max Miles loyalty program, including changes to FlyAnywhere and conversion requirements.
• FlyAnywhere Changes: Effective immediately, Max Miles can be redeemed via FlyAnywhere at a higher value of S$0.02 each, and partial redemptions are now allowed starting from 1,000 Max Miles.
• Conversion Requirements: HeyMax is introducing a temporary minimum conversion requirement of 10,000 Max Miles and suspending instant points transfers.
• Currency Conversion: Tickets in foreign currency are converted to SGD using the current spot rate for Max Miles deduction.
• Non-Cash Payment: Max Miles can only be redeemed for the cash component of a commercial ticket.
• Trial Measures: Boosted value and partial redemptions are trial measures from 7 April to 7 July 2025.
• Conversion Options: HeyMax offers two models: direct points transfers and cash-for-miles.
• Conversion Ratio: Both models have a 1:1 conversion ratio with no conversion fees.
• Conversion Time: Direct points transfers are instant, while cash-for-miles conversions take up to five business days plus processing time.
• Points Transfer Method Change: HeyMax is shifting from direct points transfers to a cash-for-miles model.
• Minimum Conversion Amount Increase: The minimum conversion amount will be increased to 10,000 Max Miles from 21 April 2025.
• Future Plan: HeyMax aims to migrate all partners back to direct transfers within 2-3 months, restoring 1,000 miles minimums and instant redemptions.
• Max Miles Conversion Change: Instant conversions are suspended, requiring a multi-step manual process involving a virtual Visa debit card and purchasing miles/points from the airline/hotel.
• Minimum Conversion Block Increase: The minimum conversion block is increased from 1,000 to 10,000, potentially leading to orphaned points.
• Accor Live Limitless (ALL) Redemption: Instead of direct conversion, users need to complete a stay at an Accor hotel and submit the invoice for reimbursement of room rate, taxes, and incidentals.
• Redemption Rate: 2,000 ALL points = €40, calculated using the day’s spot rate.
• Program Changes: Adding transfers to EVA Air and Garuda, suspending transfers to Air Asia and JAL.
• Devaluation Plan: Aiming to maintain a 1:1 ratio for Max Miles and no plans to devalue.
• Max Miles Value Proposition: The 1:1 transfer ratio to airline and hotel programs is crucial for maintaining the value of Max Miles.
• Program Expansion: HeyMax plans to expand the Max Miles program to 50 airline and hotel partners by 2027.
• Transition Disruptions: Temporary disruptions, including the suspension of instant transfers and a new minimum transfer amount of 10,000 Max Miles, will occur during the transition.