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The affected programmes include airline schemes such as American Airlines AAdvantage, Alaska Airlines Alaska, Emirates Emirates Skywards, Virgin Australia Velocity, and hotel programmes including Hilton Hilton Honors, Marriott International Marriott Bonvoy, and Hyatt World of Hyatt. Users have until 31 May 2026 to submit final Cash For Miles redemptions.
Cash For Miles previously allowed members to convert Max Miles into external loyalty currencies through manually issued prepaid Visa debit cards, enabling access to programmes not normally available in Singapore. However, the process was operationally complex and potentially expensive for HeyMax to sustain, especially for premium programmes like AAdvantage.
The loss is especially significant for frequent flyers who relied on niche programmes such as Air Canada Aeroplan, Avianca LifeMiles, Alaska, AAdvantage, and Virgin Australia Velocity, which have limited alternative earning options in Singapore. AAdvantage was particularly valued for low-cost premium cabin redemptions, including Japan Airlines First Class flights between Singapore and Japan for 40,000 miles.
Despite the cuts, HeyMax announced three new direct transfer partners: EVA Air EVA Air Infinity MileageLands, Philippine Airlines Mabuhay Miles, and Radisson Hotel Group Radisson Rewards. The platform is also planning a 25% transfer bonus promotion to Air France-KLM Flying Blue, improving redemption value for Europe-bound business class travel.
HeyMax says more transfer partners and new features are still in development, including its upcoming “HeyMax First” service later in 2026.
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