Source :
Apple Intelligence :
β’ Occupation: Mr. Ang Bin Xiu is a full-time live streamer who opens Pokemon card packs on TikTok.
β’ Business Model: Mr. Ang operates on a βrip and shipβ model, where viewers purchase packs of cards, he opens them on stream, and then ships the cards to buyers.
β’ Success: Mr. Ang sold $1 million worth of products within the first nine months of live streaming.
β’ Business Model: Mr. Angβs business allows customers to buy individual packs of Pokemon cards, making it accessible to those who cannot afford to buy a whole box.
β’ Live Streaming: Mr. Ang live streams himself opening packs of Pokemon cards, interacting with viewers and fulfilling customer orders.
β’ Financial Success: Mr. Angβs live streaming business has been financially successful, selling $1 million worth of products in the first nine months and earning up to $10,000 per month at its peak.
β’ Business Model: Mr. Ang transitioned from a job at Amazon to full-time live-streaming, selling sports cards and trading cards.
β’ Market Growth: Social commerce in Singapore is projected to grow significantly, reaching US$8.47 billion by 2029.
β’ Social Media Advantages: Social media offers targeted advertising, customer interaction, and higher conversion rates compared to traditional digital marketing.
β’ Career Switch Motivation: Mr. Ang switched careers to live-streaming for the personal connections and shared hobby, not just profit.
β’ Business Model: Mr. Ang views his live-streaming audience as friends, prioritizing shared passion over profit.
β’ Financial Challenges: Fluctuating demand for products, with income varying based on new product releases and slow periods.