The article “What the Closure of Qoo10 Tells Us About the Evolution of E-Commerce Business” discusses how the shutdown of Qoo10 reflects significant shifts in the e-commerce industry in Singapore and Southeast Asia. It highlights the intense competition among e-commerce platforms like Shopee and Lazada, which leverage aggressive marketing, deep discounts, and innovative tech solutions to dominate the market. The closure also underscores the challenges faced by platforms unable to adapt to changing consumer preferences, rising operational costs, and the need for seamless digital experiences.
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