Technology Updates : Microsoft’s Update Decision—Google Disappears On PCs, Androids, iPhones

URL: https://www.forbes.com/sites/zakdoffman/2025/01/26/microsoft-just-made-google-disappear-on-your-iphone-android-and-pc/

DeepSeek:

In a recent development, Microsoft has implemented updates that effectively make Google disappear from search results on Bing, both on PCs and mobile devices. This move is seen as part of the ongoing rivalry between Microsoft and Google, with Microsoft attempting to limit Google's dominance in the search and browser markets. When users search for "Google" on Bing, they are presented with a "Promoted by Microsoft" search box, reducing the need to navigate to Google. This tactic follows Microsoft's earlier attempt to mimic Google's search results interface, which was later reversed.

Microsoft is also making it harder for users to find and download Google Chrome via Bing, further intensifying the competition. These updates, while clever, are unlikely to significantly dent Google's market dominance, as the real game-changer is expected to be AI-driven search innovations. Both companies are heavily investing in AI, with Google advancing its Gemini AI and Microsoft rebranding its Office suite to "Microsoft 365 Copilot," integrating AI features. However, Microsoft's rebranding has faced criticism for being confusing and poorly executed.

In addition to these competitive maneuvers, Microsoft has introduced a controversial update that keeps users logged into their accounts by default, raising security concerns, especially on shared or public devices. Users are advised to use private browsing to mitigate risks.

The ongoing rivalry between Microsoft and Google highlights the high stakes in the tech industry, particularly as AI continues to evolve and potentially reshape the landscape of search and productivity tools. Both companies are leveraging their strengths—Microsoft in productivity software and Google in search and browsing—while experimenting with new strategies to gain an edge. However, the ultimate winner may be determined by who can best harness AI to revolutionize user experiences.

Opinion:

Intricate battles between Big Tech. I think the constant re-branding is not ideal. Just use numbering systems unless there's a major change...