Source :
Apple Intelligence :
• Occupation: Mr. Ang Bin Xiu is a full-time live streamer who opens Pokemon card packs on TikTok.
• Business Model: Mr. Ang operates on a “rip and ship” model, where viewers purchase packs of cards, he opens them on stream, and then ships the cards to buyers.
• Success: Mr. Ang sold $1 million worth of products within the first nine months of live streaming.
• Business Model: Mr. Ang’s business allows customers to buy individual packs of Pokemon cards, making it accessible to those who cannot afford to buy a whole box.
• Live Streaming: Mr. Ang live streams himself opening packs of Pokemon cards, interacting with viewers and fulfilling customer orders.
• Financial Success: Mr. Ang’s live streaming business has been financially successful, selling $1 million worth of products in the first nine months and earning up to $10,000 per month at its peak.
• Business Model: Mr. Ang transitioned from a job at Amazon to full-time live-streaming, selling sports cards and trading cards.
• Market Growth: Social commerce in Singapore is projected to grow significantly, reaching US$8.47 billion by 2029.
• Social Media Advantages: Social media offers targeted advertising, customer interaction, and higher conversion rates compared to traditional digital marketing.
• Career Switch Motivation: Mr. Ang switched careers to live-streaming for the personal connections and shared hobby, not just profit.
• Business Model: Mr. Ang views his live-streaming audience as friends, prioritizing shared passion over profit.
• Financial Challenges: Fluctuating demand for products, with income varying based on new product releases and slow periods.
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