Source :
Apple Intelligence :
• Product: Hiap Joo Bakery’s famous wood fire-baked banana cake.
• Location: Senja Hawker Centre in Bukit Panjang, Singapore.
• Price: $8.60 for a box of 10 slices.
• Vending Machine Expansion: Two more Hiap Joo Bakery vending machines will be available in Singapore in the second half of 2025.
• Product Offering: The vending machines will sell Hiap Joo Bakery’s famed banana cake, known for its airy-squishy mouthfeel and nostalgic flavor.
• Payment Method: Only cashless payments such as PayWave, Apple Pay, and Google Pay are accepted.
• Business Origin: HYPHA started as group buys organized by Serene during the pandemic.
• Product: HYPHA sells Hiap Joo banana cakes from Malaysia through vending machines.
• Business Model: HYPHA liaises directly with suppliers, restocks twice daily, and offers a convenient alternative to queues in JB.
• Business Challenges: Malaysian businesses near Bukit Chagar RTS Station face rental hikes and increased costs for raw materials and labor.
• Product Price Increase: Hiap Joo Bakery increased the price of its banana cakes and buns by RM1 each after Chinese New Year.
• Vending Machine Launch Promotion: Hiap Joo Bakery’s banana cake vending machine in Singapore offers a promotional price of $6.50 per box on May 17th and 18th.
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