Source :
Apple Intelligence :
• Trend of Kidulting: More brands are releasing limited-edition collectibles targeting adults.
• Examples of Collectibles: Milo plushies, KFC Mofusand plushies, Pizza Hut cheeseburger plushies.
• Impact on Consumers: This trend encourages unnecessary spending and potential disappointment for consumers.
• Reason for Popularity: Collectible food plushies capitalize on the zero-price effect, engineered scarcity, and the “kidult” trend.
• Marketing Impact: These plushies generate widespread social media attention and brand visibility at a low cost.
• Consumer Behavior: The desire for these plushies reflects a cultural tendency towards FOMO and a fascination with unboxing and collecting.
• Fast Toy Production: Companies producing cheap, disposable toys, driven by social media, promote mindless consumption.
• Impact of Fast Toy Consumption: Leads to accumulation of unwanted items, like Hello Kitty plushies, that eventually become waste.
• Short Trend Cycles: Novelty items, designed for social media virality, quickly lose their appeal, contributing to waste.
• Sustainability Concerns: Brands launching limited-edition plushies raise concerns about the environmental impact of these products and their packaging.
• Milo’s Sustainability Efforts: Milo, while promoting sustainability with paper straws, could further improve by investing in more durable and sustainable alternatives.
• ”Kidulting” and Consumerism: The trend of “kidulting” and collecting plushies raises questions about the lasting value of these purchases and the impact of social media on consumerism.
• Consumerism in Singapore: Singaporeans are encouraged to be selective about their purchases due to limited living space.
• Branding Strategies: Brands often employ similar gimmicks to attract customers, capitalizing on the success of their competitors.
• Mindful Consumption: Consumers are advised to question their purchases, considering whether they truly need or want an item before buying.
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