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Saturday, 28 June 2025

Sports Updates : Inside Roger Federer Inc – where business never stops booming


Source : 



Apple Intelligence : 


Roger Federer, even in retirement, continues to be a highly sought-after figure for luxury brands, embodying opulent allure and Swissness. His vast endorsement portfolio, spanning from Rolex to Lindt, reflects his longevity and unassailable status as a brand magnet. Federer’s clean image, coupled with his ability to adapt to new environments, has solidified his position as a symbol of elegance and sophistication, making him a lucrative figure for advertisers.


Roger Federer, despite his retirement, maintains a high level of public interest and demand for his return to tennis, even in exhibition matches. While he owes nothing to his fans, the allure of a potential reunion tour with Rafael Nadal, coupled with his business acumen and understanding of his brand value, presents a compelling opportunity. Federer’s success extends beyond tennis, with his investment in the On shoe company proving highly lucrative, solidifying his status as a business mogul.

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