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Summary: Hotels Are Staffing Robots—and Guests Are Freaking Out
Hotels worldwide are increasingly deploying humanoid robots for tasks like check-in and room service to cut labor costs and offer contactless service. While some guests enjoy the novelty, many find the robots unsettling—especially when they appear too human, triggering the “uncanny valley” effect. Japan’s Henn-na Hotel, a pioneer in robot staffing, went viral again after a guest’s uneasy encounter with a humanoid robot.
Despite mixed reactions and past technical failures, the hospitality robot market is booming—expected to reach $2.2 billion by 2030. Chains like Marriott, Hilton, and Crowne Plaza now use delivery robots, while behind-the-scenes AI is increasingly being used to streamline operations. Experts say the real change lies not in robot faces at reception, but in intelligent automation that improves efficiency without removing the human touch.
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