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MapleStory, the South Korean MMORPG, marked its 20th anniversary with a pop-up at Suntec City that drew 10,000 attendees, mainly millennials who grew up with the game. Though no longer at its peak, it still attracts around 200,000 monthly global players and 20,000 in Southeast Asia. Fans queued overnight for merch, reflecting a shift from heavy in-game spending to collecting physical items. Players, some of whom have played since childhood, cited nostalgia, friendships, and constant updates as reasons for staying loyal. Millennial spending and fandom continue to sustain the game’s longevity.
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