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The debut of AI-generated actress Tilly Norwood has ignited controversy in Hollywood, with her creator defending her as “a piece of art” rather than a threat to human jobs. Tilly, a girl-next-door composite described as an aspiring actress on Instagram, quickly went viral and has attracted interest from talent agents. Eline Van der Velden, founder of production company Particle6, said at a Swiss industry panel that the project demonstrates how AI can cut costs and free creativity from budget constraints. Particle6 hopes to position Tilly as a star on par with Scarlett Johansson or Natalie Portman.
Norwood has already appeared in a short sketch, and Van der Velden said an agency deal will be announced soon. She argued that AI should be seen as a tool for storytelling and a new creative medium, not a replacement for actors.
Hollywood’s response has been largely negative. Actress Melissa Barrera urged boycotts of agents who represent AI talent, while Mara Wilson criticized the compositing of real women’s faces instead of hiring them. Emily Blunt described Tilly’s realism as “terrifying” and warned agencies against eroding “human connection.” Whoopi Goldberg echoed these concerns, saying AI creations unfairly draw from thousands of actors’ traits, giving them an advantage over humans.
The backlash reflects broader tensions in Hollywood, where AI use was a key issue during the 2023 writers’ and actors’ strikes. Despite criticism, AI is steadily gaining ground: Spotify-hosted virtual band The Velvet Sundown surpassed one million listeners this summer, and Vogue recently ran an advertisement featuring an AI model.
The debate underscores growing unease over authenticity, fairness, and the future of creativity in an AI-driven entertainment landscape.
Opinion:
AI in entertainment is like pineapple on pizza, everyone’s arguing about it.
My guess? It’ll take a few more years (and a lot of drama) before entertainers finally swallow the slice.
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