Food Updates: KITKAT Launches Collectible Plushies In 4 Adorable Designs

Source:

https://eatbook.sg/kitkat-plushies-singapore/

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KITKAT Singapore has launched a line of limited-edition collectible plushies called Break Buddies, giving fans a fun, tangible way to “take a break.” Released on 15 October 2025, the collection features four unique designs, each reflecting popular local ways to unwind: BBT Buddy, Gym Bro, Travel Kaki, and Chill Homie.

Priced at S$14.90 per box, each package contains one random plushie and two KITKAT 10s share bags. The plushies are available at major supermarkets and convenience stores, including FairPrice, Cold Storage, Giant, Sheng Siong, Prime, 7-Eleven, Cheers, and FairPrice Online, while stocks last.

Each plushie represents a different “break personality.” BBT Buddy is perfect for those who enjoy a midday bubble tea run. Gym Bro targets fitness enthusiasts, featuring a KITKAT bar plushie holding a pickleball paddle. Travel Kakiappeals to those who destress through holidays, equipped with a suitcase and passport, reflecting Singaporeans’ love of travel. Finally, Chill Homie is designed for those who prefer quiet nights in with snacks and music, embodying the calm, relaxing side of taking a break.

This launch follows KITKAT’s July 2025 collaboration with DIMOO, which featured a limited-edition blind box collection, continuing the brand’s playful engagement with collectors and fans. The Break Buddies plushies combine cute design, local cultural references, and KITKAT branding, making them both a collectible item and a fun gift for fans of the chocolate bar.

With their limited availability, these plushies are likely to generate excitement among collectors and KITKAT enthusiasts, reinforcing the brand’s message of taking enjoyable, stress-free breaks. Fans are encouraged to grab them while supplies last, making them a charming addition to KITKAT’s creative merchandise lineup.

Opinion:

So many plushies marketing... 😅