Food Updates: Original Creator Of Viral Dubai Chocolate Opens Pop-up Shop In Singapore

Source:

https://www.8days.sg/eatanddrink/newsandreviews/creator-viral-dubai-chocolate-pop-shop-singapore-849861

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Fix Dessert Chocolatier — the original creator behind the viral “Dubai chocolate” sensation — has opened a pop-up store in Singapore. Located within the transit area of Changi Airport Terminal 1, the limited-time pop-up brings the sought-after Middle Eastern dessert trend directly to travellers passing through Singapore.

Founded in 2021 by British-Egyptian engineer Sarah Hamouda and her husband, Fix Dessert Chocolatier rose to global fame for its indulgent chocolate bars featuring a signature pistachio cream filling combined with crispy kataifi (kunafah) strands. This creates its well-loved contrast of crunchy and gooey textures with a rich, nutty flavour. The brand skyrocketed in popularity in 2024 when TikTok content creators began sharing taste-test videos, sparking a worldwide craze and inspiring copycat versions across countries such as Singapore, South Korea and Malaysia.

For the Singapore pop-up, Fix will offer five flavours, each priced at S$34.90:

1. Can’t Get Knafeh Of It – milk chocolate with pistachio kunafah

2. Can’t Get Knafeh Of It (Dark Chocolate) – dark chocolate with pistachio kunafah

3. Pick Up A Pretzel – milk chocolate with pretzels

4. Pick Up A Pretzel (Dark Chocolate) – dark chocolate with pretzels

5. Mind Your Own Biscuit – white chocolate with speculoos

The pop-up is set to run until 31 January 2026, giving travellers a chance to try the original creator’s version of the viral treat rather than the many imitations currently in the market. As Fix’s first Singapore presence, the launch caters to strong regional demand from fans eager to taste the authentic Dubai chocolate experience.