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Moomoo Singapore, the online trading and investment platform, is expanding into physical retail through a new partnership with Australian real estate group Lendlease, marking its first move into brick-and-mortar experiences in Singapore. The collaboration will see Moomoo launch three retail touchpoints across Lendlease’s malls: 313@somerset, Jem and Parkway Parade.
Two permanent concept stores at 313@somerset (939 sq ft) and Jem (739 sq ft) are scheduled to open by the end of 2025, signalling Moomoo’s official entry into the physical retail space. These stores aim to reshape how consumers learn about investing by offering in-person assistance, interactive product education, and personalised support for both new and existing Moomoo users. The spaces are designed to foster community engagement and provide a more approachable introduction to investing.
According to Erika Chiang, Moomoo’s Chief Marketing Officer for Southeast Asia, the stores represent “a new way of connecting with our community and redefining how people experience investing in Singapore,” highlighting the brand’s shift towards multi-channel customer engagement.
As part of the launch rollout, Lendlease will also support a pop-up store at Parkway Parade later in the year. The temporary set-up will complement Moomoo’s permanent store openings and provide an additional activation platform to reach new users.
Jenny Khoo, Head of Retail and Workspace Management at Lendlease, emphasised that the partnership aligns with the company’s strategy of delivering fresh, value-adding retail experiences. She noted that introducing a digital investment brand into physical mall spaces reflects evolving consumer behaviours and the growing demand for experiential services in retail environments.
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