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Rather than being discarded as defective stock, the toy’s fate changed when a customer who received the flawed version shared photos of it online. The images quickly spread across social media platforms, capturing the attention and imagination of netizens. Users affectionately nicknamed it the “cry-cry horse”, and what was once a production mistake soon became the toy’s defining feature.
Demand surged almost immediately, with consumers specifically requesting the “accidental edition”. Many buyers, particularly office workers, said the toy resonated deeply with them. The horse’s forlorn pout was widely interpreted as a symbol of modern working life—projecting calm and professionalism on the outside while silently enduring stress, fatigue and pressure within. This emotional relatability transformed the toy from a novelty into a cultural expression.
Recognising the sudden opportunity, the Yiwu factory moved swiftly to capitalise on the trend, pivoting its production line almost overnight to intentionally replicate the once-unwanted design. Despite the spike in popularity and orders, the company announced that it would keep the retail price unchanged at US$4.60, reinforcing the toy’s mass appeal and accessibility.
The “cry-cry horse” phenomenon highlights how social media, emotional resonance and rapid manufacturing agility can turn an error into a hit. It also reflects a broader consumer appetite for products that capture shared feelings, even when they arise by accident rather than design.
Comments:
Expect the unexpected sometimes. Just like Life π

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