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ChatGPT:
The campaign drew sharp responses from OpenAI leadership. CEO Sam Altman called the ads “clearly dishonest,” accused Anthropic of being “authoritarian,” and argued they misrepresent how ChatGPT plans to introduce ads. OpenAI recently began testing ads in a lower-cost ChatGPT tier, but Altman stressed these would appear as clearly labelled banners at the bottom of responses and would not alter the chatbot’s answers. Chief Marketing Officer Kate Rouch echoed this view, saying the real issue was control rather than advertising.
However, OpenAI’s own blog notes that ads may be shown when there is a “relevant sponsored product or service based on your current conversation,” a detail that adds nuance to Anthropic’s critique. The dispute reflects deeper financial and philosophical differences. OpenAI faces heavy costs after signing massive infrastructure deals and relies largely on free users, while Anthropic depends more on enterprise contracts and subscriptions and has so far avoided ads.
Tensions are heightened by history: Anthropic was founded by former OpenAI employees and has recently gained traction with developers through its Claude Code product. Altman framed the debate as one about access versus restriction, accusing Anthropic of tightly controlling AI use. Anthropic, meanwhile, maintains that Claude is ad-free for now, though it leaves open the possibility of revisiting that stance in the future.
Overall, the spat highlights growing competition—and differing visions—for how AI should be funded and governed.
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