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Tuesday, 24 March 2026

Toy Updates: The official Super Mario Yoshi bath bomb is traumatizing kids


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A collaboration between Lush and Nintendo to promote the upcoming Super Mario Galaxy movie has unintentionally upset some children. The product in question is a $16 Yoshi egg bath bomb designed to “hatch” in water, revealing themed bath gummies shaped like classic Mario power-ups such as mushrooms, coins, and fire flowers. While the concept sounds playful, one particular variation—the fire flower—has caused unexpected reactions.

As the bath bomb dissolves, it releases colored dye hinting at the surprise inside. For the fire flower version, this dye is red, which creates a visual effect resembling blood spreading through the water. Adults often find this darkly humorous, but many children interpret it as something distressing, with some believing that Yoshi is being harmed or “bleeding.” Videos circulating on social media show kids becoming frightened, crying, and even trying to get out of the bath.

Reactions online are mixed. Some commenters criticize parents for laughing instead of comforting their children, suggesting that reassurance could have reduced the fear. Others argue that the product design itself is to blame, pointing out that red was a questionable color choice for a children’s bath item. Several parents shared that they either regretted buying the product or decided against purchasing it after seeing these reactions.

Despite the controversy, many customers who received non-red versions, like the coin or mushroom, reported positive experiences. Still, the fire flower variant has overshadowed the overall reception, turning what was meant to be a fun, family-friendly product into an unintentionally alarming experience for some kids.

Comments:

Nice product. Just bad execution.

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