Food Updates: Japan's #1 Yakitori Chain FINALLY Opened in Singapore!!

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https://www.youtube.com/watch?v=MJAglSdw6fU

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The video “Japan's #1 Yakitori Chain FINALLY Opened in Singapore!!” focuses on the arrival of Torikizoku Singapore, one of Japan’s most recognisable yakitori chains, at VivoCity. The host visits the newly opened outlet and showcases why the brand has developed a cult following among travellers who have visited Japan. Established in Osaka in 1985, Torikizoku is known for its simple formula: affordable grilled skewers, casual izakaya-style dining, and a fixed-price menu concept. The Singapore outlet follows a similar approach, with many items priced at S$3.90, mirroring the brand’s famous “390 yen” pricing model in Japan. (Torikizoku)

Throughout the video, viewers are shown signature dishes including chicken thigh skewers, chicken breast skewers, tsukune meatballs, karaage, grilled rice dishes, and drinks. The host highlights the smoky charcoal-grilled flavours, generous portions, and value-for-money positioning. Particular attention is given to how closely the Singapore outlet replicates the Japanese dining experience, from the menu design to the atmosphere and service style. The video also notes that the VivoCity branch is the brand’s largest outlet globally, signalling Torikizoku’s confidence in the Singapore market. (Mothership)

Online discussion has been highly active since the announcement and opening. On Reddit, many users familiar with Japan expressed excitement, describing Torikizoku as a reliable and affordable chain they frequently visited during trips to Osaka, Tokyo, and Kyoto. Others were curious whether Singapore could maintain the same value proposition and food quality. (Reddit)

Social media and forum reactions

• Reddit: Strong nostalgia from people who lived in or frequently visited Japan. Discussions centred on whether Singapore pricing and quality would match Japan’s outlets. (Reddit)

• Instagram: Food influencers and Japanese-food accounts widely shared opening-day photos, skewers, drinks, and queue updates, generating substantial engagement. (Mothership)

• TikTok: Short-form reviews focusing on the S$3.90 pricing model, food portions, and comparisons with yakitori chains already operating in Singapore. (Mothership)

• Facebook: Local food groups and Japan-travel communities discussed whether the chain could recreate the experience Singaporeans remember from Japan. (AsiaOne)

• X (Twitter) and Threads: Users posted opening-day photos, queue reports, and menu highlights, with many calling it one of the most anticipated Japanese F&B launches of 2026. (Mothership)

• HardwareZone forums: Discussions generally revolved around value-for-money dining, expected waiting times, and comparisons with existing yakitori brands such as Tori-Q and other izakaya chains. These conversations echoed broader social media concerns about whether Singapore operations could maintain Japanese standards. (Reddit)

Overall sentiment has been largely positive, driven by brand recognition among Japan travellers, affordable pricing, and curiosity about how well the Singapore outlet can replicate the original Japanese experience. (Mothership)