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Monday, 13 July 2026

Food Updates: Would you pay $25 for a cold brew yogurt bowl topped with some fruits at a cafe? F&B owner Jia Jia, who recently opened her cafe called Jia’s & Fusion, caught flak for


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The 8days.sg Facebook video spotlights a cafΓ© serving a S$25 cold brew yogurt bowl, sparking the question of whether the premium price is justified. The bowl combines thick yogurt infused with cold brew coffee and is topped with fresh fruits and other garnishes to create a visually appealing, cafΓ©-style brunch item. The presentation is polished and Instagram-friendly, positioning it as both a healthy breakfast and a specialty dessert.

The host explores the bowl's flavour profile, noting that the coffee provides a subtle bitterness that balances the yogurt's tanginess, while the fruits add sweetness and freshness. The portion is presented as substantial, with quality ingredients and careful plating contributing to its premium positioning. The cafΓ© appears to target customers seeking artisanal, health-conscious food rather than a budget meal.

However, the video's central discussion revolves around the S$25 price tag. Viewers are invited to decide whether the combination of yogurt, fruit and cold brew warrants such a cost. While the host acknowledges the quality ingredients, ambience and craftsmanship involved, the video also recognises that many consumers may find the price difficult to justify compared with making a similar bowl at home or ordering more filling brunch options elsewhere.

Overall, the video highlights Singapore's growing trend of premium cafΓ© dining, where customers increasingly pay for unique concepts, presentation and the overall experience rather than just the ingredients themselves. It leaves the verdict open-ended, encouraging viewers to weigh factors such as taste, quality, ambience and novelty against affordability. The discussion reflects broader debates about rising cafΓ© prices and whether experiential dining continues to offer sufficient value in Singapore's increasingly competitive food scene. (8days)

Social media & forum reactions

Facebook

  • Comments are mixed.

  • Many say S$25 is too expensive for yogurt and fruit.

  • Some would only try it once out of curiosity.

  • A smaller group says they're willing to pay if the ingredients and coffee are genuinely premium. (Facebook)

Instagram

  • Users praise the bowl's aesthetic presentation and cafΓ© ambience.

  • Food influencers generally describe it as photogenic and suitable for brunch dates.

  • Price remains the biggest point of debate. (Instagram)

Reddit

  • No significant discussion dedicated to this specific video was found.

  • Similar Singapore food threads generally debate whether premium cafΓ©s offer value compared with hawker food or homemade alternatives.

HardwareZone

  • No notable thread specifically discussing this video or the yogurt bowl was found.

X (Twitter)

  • Very limited discussion. The topic has not gained significant traction.

Threads

  • Some users share the video and ask whether cafΓ© prices in Singapore have become excessive.

  • Opinions are divided between "paying for the experience" and "overpriced health food."

TikTok

  • The concept aligns with ongoing cafΓ©-content trends, with users comparing expensive brunch dishes and reviewing whether they're "worth the hype."

  • While there is interest in premium cafΓ© food, many creators emphasise value-for-money.

Overall sentiment

Public sentiment is mixed but leans negative on price. Most viewers agree the bowl looks appetising and uses quality ingredients, but many feel S$25 exceeds what they're willing to pay for yogurt and fruit. Those supportive of the pricing argue that cafΓ©s charge for ambience, service, premium ingredients and the overall dining experience—not just the food itself.

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