Food Updates: You Can Now Get The Viral Dubai Chewy Cookie At 7-Eleven

Source:

https://eatbook.sg/7-eleven-dubai-chewy-cookie/

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Singapore’s 7-Eleven has introduced the viral Dubai Chewy Cookie in collaboration with local halal bakery Nasty Cookie, making the popular dessert more accessible nationwide. Priced at S$6 each, the cookie is now available at most 7-Eleven outlets, allowing customers to enjoy the trend without visiting one of Nasty Cookie’s standalone stores. The launch capitalises on the continuing popularity of Dubai-inspired desserts, which have dominated Singapore’s café and bakery scene over the past year.

The Dubai Chewy Cookie features a soft cocoa cookie with a chewy marshmallow exterior, filled with Nasty Cookie’s signature pistachio cream and layered with crispy kunafa (knafeh) pastry for added crunch. The combination mirrors the flavours and textures that made the original Dubai chocolate bar a global social media phenomenon.

Nasty Cookie, known for its chunky New York-style cookies, currently operates outlets at Funan, VivoCity, and Jewel Changi Airport. Besides the classic Dubai flavour, its stores also sell variants including Matcha, Cookies & Cream, and Choc Mint, each priced at S$6.

The collaboration marks Nasty Cookie’s first nationwide convenience-store partnership and reflects how major retailers are embracing viral food trends to reach a broader audience. Consumers can now purchase the dessert while running daily errands instead of travelling to speciality bakeries.

The launch also highlights the staying power of the Dubai chocolate craze in Singapore. What began as a luxury chocolate trend has evolved into cookies, cakes, pastries and other desserts, with bakeries continuously introducing new interpretations. By bringing the product into convenience stores, 7-Eleven is extending the trend to mainstream consumers while testing demand for premium grab-and-go desserts.

Social media & forum discussions

Reddit

• Users are curious whether the convenience-store version matches bakery quality.

• Many feel S$6 is reasonable given Nasty Cookie's existing retail price.

• Some say they'll buy it for convenience instead of travelling to a Nasty Cookie outlet.

HardwareZone

• Discussions compare it with other Dubai desserts sold in Singapore.

• Some users remain sceptical of the "Dubai" branding, calling it a marketing trend.

• Others welcome easier availability through 7-Eleven.

X

• Food bloggers and deal accounts are sharing launch photos and store sightings.

• Most posts highlight the nationwide availability rather than offering reviews.

Facebook

• Local food groups are tagging friends and sharing which 7-Eleven outlets have stock.

• Comments are generally positive, with many planning to try it.

Instagram

• Food creators are posting cross-section photos showing the pistachio filling and crunchy kunafa.

• Reels focus on the gooey, chewy texture.

TikTok

• Videos feature "cookie pull" clips and taste tests.

• Comparisons with bakery versions are a common theme.

Threads

• Users discuss whether the product is worth S$6 and whether the Dubai dessert trend is still going strong.

Overall sentiment

Sentiment is largely positive. Consumers appreciate the convenience of buying a viral bakery product at 7-Eleven, while discussions mainly revolve around whether the taste and texture match Nasty Cookie's freshly baked version. Many see the launch as another sign that the Dubai chocolate trend remains highly popular in Singapore despite being on the market for over a year.