Food Updates: Viral banana cake shop Bake It Babe arrives in Singapore from Bangkok!

Source:

https://thehoneycombers.com/singapore/bake-it-babe-singapore/

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Bake It Babe, a viral banana cake brand from Bangkok, has officially launched in Singapore, riding on strong regional demand for trendy dessert concepts. The brand gained popularity after a TikTok by Tuk Little Monster went viral, amassing over 1.7 million views and helping the business sell more than 250,000 boxes despite limited production.

Originally a home-based venture, Bake It Babe was founded after its creator, Tarn, set out to recreate a memorable banana cake she once tasted. The brand later expanded to a physical store in Chonburi before making its international debut in Singapore. Its success is driven by a commitment to small-batch production, ensuring consistent quality and freshness. Bananas are carefully selected and ripened to optimal sweetness, while oil is used instead of butter to produce a softer, moister texture.

In Singapore, Bake It Babe currently offers its signature banana cake priced at $19.80. Due to high demand, the brand operates on a pre-order system rather than walk-ins. Customers must place orders online at least two days in advance and select a collection time, with delivery services expected in the future. The cakes are not halal-certified, although they do not contain pork or lard.

Looking ahead, Bake It Babe plans to expand its menu beyond its signature item, with potential new flavours and Singapore-exclusive offerings. There are also discussions about opening additional outlets locally, signalling continued growth and strong consumer interest in the brand.