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The campaign, created in collaboration with Mr. Merlion & Friends, is open to users of SimplyGo EZ-Link and concession cards through the SimplyGo mobile app. Participants progress through a digital board game by completing daily activities such as taking public transport, making SGQR payments, topping up cards, answering trivia questions, and scanning QR codes at selected ticketing offices and stations around Singapore.
Pre-registration runs from 18 to 24 May 2026. The first 5,000 users who sign up will receive limited-edition public transport acrylic keychains inspired by Singapore buses and trains, with four collectible designs available. Users who miss out will still receive two bonus in-game steps. Referral rewards are also included, with both parties receiving S$2 cashback after a successful referral.
Gameplay rewards are tiered and designed to encourage continued participation. Every two public transport rides earn one in-game step, while app transactions and station visits provide additional progress. Players who complete all 50 steps can redeem a limited-edition Mr. Merlion x SimplyGo EZ-Link Card Plushie. A separate lucky draw offers an exclusive Mr. Merlion plushie with interchangeable velcro patches worth S$39.50.
Additional prizes include cashback credits of up to S$4, merchant vouchers from brands like Dunkin' and Ottie Pancakes, plus collectible stickers, coasters, and fridge magnets.
The campaign also features a physical pop-up event at Bugis+ from 15 June to 5 July 2026, where visitors can redeem rewards, collect digital stamps, shop themed merchandise, and take photos at transport-inspired installations. The initiative aims to make daily commuting more engaging, especially during the June school holidays.
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